Northside Apartments Inc is a family-owned real estate investment and management company focused on the ownership, operation, and long-term stewardship of apartments across San Francisco’s north side. Our portfolio is intentionally concentrated in Pacific Heights, Cow Hollow, Russian Hill, and the Inner Richmond.
We take a long-view approach to real estate. Rather than treating properties as short-term assets, we focus on maintaining and improving each building over time, with an emphasis on consistency, professionalism, and operational discipline. This approach allows us to preserve the integrity of our buildings while providing a stable, well-managed living environment for residents.
Our model is straightforward: acquire well-located properties, manage them directly, and apply disciplined oversight across leasing, construction, and operations. By keeping management in-house and maintaining a focused portfolio, we are able to respond quickly, maintain standards, and ensure accountability at every level.


Finance & Leasing
Jonathan oversees financial strategy, asset management, and leasing operations across the portfolio. His work focuses on capital allocation, underwriting, and maintaining occupancy through disciplined leasing practices. He is responsible for aligning operational performance with long-term investment objectives.

Construction & Operations
Nina leads construction, renovations, and day-to-day property operations. She manages capital improvement projects, vendor relationships, and building maintenance standards. Her role ensures that each property is maintained at a high level while balancing efficiency, quality, and long-term durability.

Sales & Marketing
Paul is responsible for marketing strategy, positioning, and tenant acquisition. He oversees how properties are presented to the market and ensures consistency in branding and outreach. His work supports leasing performance while reinforcing the company’s identity as a professionally managed, high-quality operator.
Northside Apartments, Inc. (DRE license #02118191)
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